For Brands
We Don't Find You Creators. We Build Your Distribution Engine.
Most agencies start with who they manage. They match your brief to their roster. There's a conflict of interest built into that model — you're not getting the right creator, you're getting the available one. We start with your objective, reverse-engineer your customer's attention, and go and find the creator who already owns it — regardless of whether they're on any existing roster.
The Media Analogy
Your Budget. Updated.
You already know how to buy media. The channels have moved. The cost has collapsed. Here's what each platform looks like in traditional media language.
Traditional
ITV 7:30pm slot. Mass awareness, appointment viewing, 10m+ viewers, high production.
Modern equivalent
Long-form creator integrations. Mass awareness with a buy button and a comments section.
Best for
Brand-building and trust at scale.
YouTube
Traditional
Vogue, Grazia, Men's Health. Niche, aspirational, high-trust, loyal readership.
Modern equivalent
Curated creator posts. Personal endorsement in a high-attention environment.
Best for
Aspirational and lifestyle brands.
Instagram Post
Traditional
48-sheet on the A40. High frequency, interruption-based, contextual.
Modern equivalent
Swipe-up Stories. People aren't looking for it — it appears in their journey.
Best for
High frequency, short attention campaigns.
Instagram Stories
Traditional
Pre-film ads. Discovery mode, slightly longer attention, entertainment-first.
Modern equivalent
Short-form entertainment that finds new audiences algorithmically.
Best for
Brand discovery and reach.
Instagram Reel
Traditional
A trusted friend's recommendation, or an editorial mention you earned not bought. Can't be manufactured.
Modern equivalent
A creator recommends your product to an audience that trusts them completely. You earn the placement through relevance.
Best for
Highest trust signal in creator marketing.
TikTok Organic
Traditional
QVC — direct response TV. Call now, limited time, in-home shopping. Argos — browse, select, buy. Both are conversion machines.
Modern equivalent
Creator-to-checkout in seconds. In-app purchase, live shopping, affiliate commissions.
Best for
The most direct path from attention to transaction.
TikTok Shop
Traditional
DRTV. Trackable, immediate, conversion-focused. You know exactly what each pound spent generated.
Modern equivalent
GMV Max and Spark Ads amplify creator content with paid spend. Fully trackable to purchase. Performance marketing with a human face.
Best for
Trackable, conversion-focused campaigns.
TikTok Ads
Traditional
Breakfast show host-read ads. Intimate, habitual, trusted voice in your ear.
Modern equivalent
Podcast host integrations. On-demand, recalled, personal.
Best for
The most intimate ad format in digital.
Podcast
Who We Work With
Brands with Real Budget and Real Ambition
We work with brands who want strategic thinking, not just a list of handles. If you want to send us a brief and get a spreadsheet of followers back, we're not the right fit.
If you want to understand which creators actually own your customer's attention — and build a campaign around that — we should talk.
For PR Agencies & Media Buyers
We work as a specialist delivery partner for PR agencies and media buyers who win large brand contracts and need a creator-native team to execute.
You handle client relationship and strategy. We handle sourcing, contracting, briefing, delivery, and reporting. Clean handover. No margin conflict.
Talk to us about delivery partnerships →Process
How It Works
Brief & Objectives
Tell us your campaign objective, target audience, and what success looks like. We don't work from templates.
Audience & Creator Strategy
We reverse-engineer who has your customer's attention. Platform selection, creator profile, and content angle — all audience-led.
Creator Sourcing & Campaign
We search the full internet, not a database. Outreach, contracting, content briefing, approval, and delivery handled end-to-end.
Reporting & Iteration
Post-campaign reporting on reach, engagement, and conversion. We tell you what worked, what didn't, and what to do next.
Services
What We Offer
TikTok Shop Management
Full TikTok Shop management — product setup, creator affiliate recruitment, GMV Max strategy, Spark Ads, and weekly reporting.
Learn moreTikTok Shop Affiliate Campaigns
Targeted affiliate campaigns on TikTok Shop. We source, brief, and manage creators who drive trackable, commission-based revenue.
Learn morePaid Creator Campaigns
Fixed-fee campaigns sourced from across the full internet. Brief-first, audience-led, no roster bias.
Learn moreAI Brand Ambassadors
AI-generated brand characters for always-on content. No scheduling conflicts, no rate inflation, no cancellations.
Learn moreTrack Record
Case Studies
Home & Living Brand
- ▶16x ROAS on Ads
- ▶100s of affiliates sourced
- ▶Over £1M in GMV generated in year one
Skincare Brand
- ▶7x ROAS on Ads
- ▶500 affiliates sourced
- ▶£300k GMV generated
Free Soul — FS Greens Mango Launch
- ▶400 creators sourced
- ▶1.9M impressions
- ▶£60k tracked GMV
Get Started
Brand Enquiry
Tell us about your brand and what you're trying to achieve. We'll respond within 24 hours.